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Alterna is a luxury haircare company, specializing in natural ingredients, giving clinically-proven, salon tested results. Their products are free of parabens, sulphates and phthalates, and they have a commitment to eco-friendly packaging and fair-trade practices.
So are you in search for that one product that supports anti-breakage hair, hair volume without the weigh down? Alterna is here to meet your needs! The highly anticipated Bamboo ingredient used in most Alterna products has had tremendous reviews for keeping true hues and hair colour looking vibrant and healthy (even used by un-colored hair still delivers exceptional results).
Used and loved by celebrities such as co-owner and spokesperson of Alterna Katie Holmes, this is the so far the most natural, affordable solution for star results!